But what happens if you want more?
And what is "more" anyway?
I once sent a client to my Search Engine Marketing (SEM) partner. My SEM partner gave my client a free-initial consultation and a quote of just under $2,500 (initial fee) and a 6-month maintenance plan at (approx.) $500/month. I was copied with the quote, and my client came to me and said, "the costs sound reasonable ... but the problem is that I'm not exactly sure what she's selling."
My point here is that SEO and SEM is what everybody thinks they want... two very HOT items... but these same customers may not know what these intangible services really are.
Some good questions may be:
- What am I really getting for all that money?
- Are there any guarantees?
- Do I have to pay "monthly maintenance" for ever?
- Enjoy sifting through reams and reams of data:
- Think spreadsheets are the cat's meow;
- Enjoy looking at pretty graphs (the idea of making pretty graphs works you into a frenzy), and
- Will seriously analyze the data at regular intervals and incorporate strategic changes, testing and experiments into your online marketing plan.
So, to summarize this rant, my services include the basic (organic) search engine optimization. And I have had fantastic results and tangible success from my efforts. However, I am NOT this detail-hungry type of person to perform the next steps and charge for it. I have tried for many years to find a partner to outsource these services to - and who would also be a good fit with my business - to no avail.
Now, onto the next Steps!
Step #1: Google Analytics
Google Analytics is a free service and you can login with your Gmail account info. I would suggest signing up for Google Analytics, putting the code on your site, and then letting the stats accrue... even if you have no current plans to do anything with them at this time.
- First you have to login (or create your login) using your Gmail account.
- Then you create a new account (a new website account). It will ask you for your URL, geographical location, timezone, etc.
- Finally, it will give you the code to add to the bottom of each of your web pages. If you are not your web designer, you have the option at the bottom to email the code for your website to your web designer.
- Add your web designer or someone else as a USER to your Google Analytics account. (A User must have a Gmail account.) Simply make sure you are in your website profile. Look for "User Manager" at the bottom.
- Wait for some statistics to be recorded.
But this is as far as I go. I bought "Google Analytics for Dummies" or some such book (which I can't locate this second), but it was not a light read. I tried to delegate it, but that didn't work either. So... go buy your own book and good luck!
Step #2: Keyword Research Tools/Services
Stay tuned for Step #2 in my next blog posting!